If you work at a major enterprise, there’s a 25% chance your company uses Omniture as a web analytics tool. Wink Research offers Omniture consulting to marketers, because data alone is not actionable information.
Forecasting and Target Setting
With more place to put your marketing dollar, medium fragmentation continues to accelerate.
With historical data, Wink Research can produce a wide variety of forecasts. However, as new mediums continue to proliferate the marketplace, we understand that historical data is not always available. Therefore we focus on the procedure of assembling scenarios in order to build a deeper understanding of the core drivers of performance. The learnings found here then become a major output of the process.
The second step, target setting, is as simple as multiplying the forecast by an attainable stretch factor.
Because we don’t sell Search Engine Marketing (SEM), Search Engine Optimization (SEO), or build apps, our targets and forecasts come from an unbiased perspective.