What is Adobe Omniture?
Adobe Omniture is a web analytics application that provides clients with real-time data for their online properties across multiple channels. With 24% of the market share amongst major enterprise clients, Omniture is considered a leader in online analytics software. While chief competitors such as Google can provide a standard set of online key performance indicators, Omniture stands out through its robust offering of advanced tagging and analytical capabilities.
Why is it useful?
Data alone isn’t actionable information, Omniture is an important tool in the right hands. Adobe Omniture is capable of answering a host of questions – from ‘how much traffic visited the website’, ‘how much does my website return to the business’, and ‘what is the conversion rate of my website’? The ability to answer these and other questions provides decision makers with the information needed to create and direct business strategy.
How can Wink help me?
Given the scope and complexity behind implementing Omniture, understanding its capabilities can be daunting. Unlike other Omniture consultancies, we’re not interested in selling you ongoing dashboards that provide a lack of perspective. We’re interested in answering questions that matter to your business , proving or disproving business cases, and empowering those who need to know what the data really means.
Sounds like we can help?