What is Machine Learning?
Machine learning is an evolving science in which algorithms are embedded into applications that enable better predictions and understanding of data. Netflix for example uses Machine Learning to recommend movies and shows to subscribers. Amazon uses Machine Learning to suggest books that you might like. And Google uses a very specific variant of Machine Learning to serve ads to you.
Why is Machine Learning useful?
Machine Learning algorithms can be used to turn data into dollars through better predictions about the future. In an e-commerce business, machine learning engines can be used to understand a potential customers’ behaviour on a website and recommend relevant products to that specific customer segment. The identification of this problem set resolves the gap between data and action.
How can Wink help me?
The implementation of machine learning programs empowers everyone involved in a business decision from the CIO to the data science to team to objectively draw conclusions to the problem.
Marketers use machine learning to create targets and set forecasts. And it works. 53% of strategic data managers say they outperformed their peers last year (Source: The Economist).
Companies that adopted data-driver decision making achieved productivity boosts of 5-6% (Source: MIT Sloan).
Sound exciting? Do you have a specific question in mind?